TONILEE WATSON

REGIONAL DIRECTOR OF REVENUE MANAGEMENT

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Ms. Watson has experience in numerous areas of hotel and restaurant operations. Her experience in revenue management for over 10 years, coupled with her BSBA Degree in Administrative Management from the University of Arkansas, Sam M. Walton College of Business supports a dynamic comprehension of the discipline of revenue management which serves both our management company and our third party clients.

Ms. Watson supports the continuing focus on value creation by overseeing overall yield management for all area properties and supplies critical analysis on the effects of short and long range decisions effecting occupancy, average rate and rooms profit goals. Ms. Watson is fluent in a variety of brands revenue management optimization systems providing daily forecasts of demand and offering inventory recommendations for each individual property.

Additional strengths include international experience with The University of Arkansas MIS Study Abroad Program e-commerce focus which has given Ms. Watson a competitive edge with the gaining popularity of social media and the importance of e-commerce to hotel operations.

Recent accomplishments include a nomination for 2010 Hilton World Wide Revenue Manager/Director of Full Service Brand Revenue Management as well as assisting in a multimillion dollar hotel renovation and transition from an independent property to the Hilton chain in April 2008. She has additional experience in managing a variety of hospitality establishments including IHG, Starwood, Hilton and Wyndham branded properties.

When not keeping an eye on the every changing hotel market Tonilee is a dedicated runner and enthusiastic canoeist.